Annanyas admin February 19, 2024
Shree Annanyaa's is a thriving vegetarian restaurant nestled in the heart of Singapore.

Brand Identity, Brand Strategy, Visual Positioning, Communication Design


Restaurant – Singapore

The object of the ceremony was clear to me; in another
moment Dejah Thoris would be joined forever to the Prince
of Zodanga. It was an impressive and beautiful ceremony,
I presume, but to me it seemed the most fiendish sight I
had ever witnessed, and as the ornaments were adjusted
upon her beautiful figure and her collar of gold swung
open in the hands of Than Kosis I raised my long-sword
above my head, and, with the heavy hilt, I shattered the
glass of the great window and sprang into the midst of
the astonished assemblage.


A Tradition of Excellence in Vegetarian Cuisine

Shree Annanyaa’s, a flourishing vegetarian restaurant in Singapore, was founded in 2022 with a commitment to upholding traditional values in every culinary creation. Over the years, the restaurant has grown into a robust enterprise, employing over 50 individuals and collaborating with various food enterprises to deliver original and high-quality cuisine. While many vegetarian restaurants exist in the city, Shree Annanyaa’s stands out for its dedication to care, love, and customer value, creating a unique space in the market.


To truly capture the soul of Shree Annanyaa’s, we embarked on a deep dive – immersing ourselves in their brand, values, vision, and the unique charm of their offerings. Armed with this understanding, our design team meticulously crafted a brand identity that transcended mere visuals. It’s an embodiment of tradition, authenticity, and the unparalleled value they deliver to each customer. We went beyond positioning them as just a restaurant – we established them as a haven where care and love are meticulously woven into every experience, setting them apart in the culinary landscape. This meticulousness permeated every design element, from the evocative logo and carefully chosen color palette to the exquisitely crafted stationeries. Each piece, meticulously executed, reinforces their commitment to consistency and professionalism. But it wasn’t a one-sided journey. We fostered a close collaboration with Shree Annanyaa’s team, incorporating their valuable feedback to refine the designs and ensure they resonated perfectly with the brand’s essence. The result? A brand identity that sings their story, leaving an indelible mark on every touchpoint and inviting customers to savor not just a meal, but a heartfelt experience steeped in tradition and passion.


Elevating Tradition to Visual Excellence

Shree Annanya’s brand identity seamlessly blends tradition and authenticity through a unique logo, color palette, and visual elements that reflect the care and love poured into their culinary creations. Strategic visual positioning ensures a consistent and immersive brand journey across all platforms, both online and offline. Meticulously designed stationeries, from menus to business cards, reinforce the brand identity and create a lasting, professional impression.

'Working with Dark Design was an absolute pleasure. They understood our vision and translated it into a brand identity that truly reflects the heart of Shree Annanyaa's. Our customers have responded positively to the new designs, appreciating the care and authenticity that shines through in every detail. Thanks to Dark Design, we now have a visual identity that sets us apart in the market.

Shree Annanyaa's Team

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