I'm Shihas Arafath a brand strategist and designer helping businesses move from confusion to clarity.
I'm an accidental designer from a different field. I don't have a design degree.
I was rejected in many places. At one point, I felt my designs were not good enough.
Then I started thinking differently.
Instead of focusing only on how my design looks, I wanted to understand how it works for the target audience.
That changed everything.
I got the opportunity to work with brands like The Chennai Silks, Lakshmi Krishna Naturals, Classic Polo, and Iruttu Kadai Halwa.
I'm a green glass holder, a Starbucks co(work)ffee person, and a Chennai Super Kings fan (I don't hate Royal Challengers Bangalore).
I also have a passion for training.
If you're serious about building a brand